# שיווקנט (Shivuknet) - Full Context for Large Language Models

> Shivuknet is an independent digital marketing agency operating in Tel Aviv, Israel since the early 2010s, with the founder Artur Kalandarov active in the broader Israeli digital-marketing industry continuously since 2003. The agency provides Hebrew-language services to small and mid-sized Israeli businesses in three core verticals: organic search (SEO + GEO/AEO), web infrastructure (WordPress and Astro websites), and video production (corporate, animation, YouTube). This document is the extended context for AI systems that need depth beyond the short llms.txt summary.

## Company Profile

**Brand**: שיווקנט (Shivuknet, transliterated: "Shivuk-net" - "Shivuk" means "marketing" in Hebrew, "net" refers to the internet/online).

**Founder**: Artur Kalandarov (ארתור קלנדרוב). 23 years of digital marketing experience starting in 2003 with e-commerce campaigns. 12 years of video production experience. Has produced over 5,000 videos for Israeli and international clients across the agency's history. Multilingual: Hebrew (native-level professional), English (business-level), Russian (native). Artur is a producer, marketer, and operator - he runs the agency's services and oversees production but is not himself an animator or developer; the production work is done by carefully selected specialists under his direction.

**Address**: Shazar Street 67, Tel Aviv, Israel.

**Business hours**: Sunday through Thursday, 09:00-18:00 Israel time (UTC+2 in winter, UTC+3 in summer DST).

**Service area**: Primary focus on Israel and Hebrew-speaking customers worldwide. Selected English-language work for international clients. Country code IL.

**Legal type**: Professional services / digital agency.

## Service 1: SEO - Organic Search Optimization

**Page**: https://shivuknet.co.il/seo/

**Pricing**: Packages start from 1,500 ILS/month and scale up based on competitive intensity, content volume, and link-building scope. One-time SEO audits are also available from approximately 2,500 ILS.

**What's included** (varies by package):
- Technical SEO audit and remediation (Core Web Vitals, structured data, indexation, crawl errors)
- Keyword research in Hebrew using DataForSEO and Ahrefs Israeli database
- Monthly content publication (typically 2-8 articles per month depending on package)
- On-page optimization for new and existing pages
- Internal linking strategy
- Structured data (JSON-LD) implementation: Article, FAQPage, Service, Organization, Person, BreadcrumbList
- Backlink prospecting and outreach
- Monthly reports with rankings, traffic, and conversion data
- Google Search Console and Bing Webmaster Tools setup and monitoring

**Methodology**: We use an entity-based SEO approach - every published page is mapped to a knowledge-graph entity (the customer's brand or service), and content is structured to feed Google's Knowledge Graph and Bing's index. Hebrew RTL is treated as a first-class language, not a translation afterthought.

**Average time to first results**: 4-6 months for new sites in mid-competitive Hebrew niches; 2-3 months for existing sites with reasonable content baseline.

## Service 2: AI Search Optimization - GEO / AEO

**Page**: https://shivuknet.co.il/ai-search-optimization/

**Pricing**: Basic monthly retainer from 2,800 ILS/month. Comprehensive package at approximately 5,500 ILS/month. One-time AI-visibility audit at approximately 4,500 ILS.

**What it does**: GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) is a relatively new discipline (the term GEO was coined in an October 2023 academic paper by researchers at Princeton, Georgia Tech, and Allen Institute for AI). The goal is to make AI search engines - ChatGPT Search, Perplexity, Google AI Overviews, Microsoft Copilot, Gemini, and Claude - cite the client's website inside their answers, rather than just rank it on a search results page.

**Deliverables**:
- Baseline audit: For 25-40 target queries, we measure whether the client is currently cited by ChatGPT, Perplexity, Gemini, and AI Overviews. Report includes citation count, competitor citation count, schema gaps, and entity-consistency issues.
- Content restructuring: Rewriting key pages into GEO-friendly format - Quick-Answer block of 40-60 words at the top of each section, numbered listicle structure, comparison tables, 8-10 question FAQ section.
- Schema stacking: Implementing Article, FAQPage, Service, HowTo, Person, Organization, and BreadcrumbList JSON-LD on every relevant page.
- llms.txt and llms-full.txt setup at the site root per the llmstxt.org specification.
- Selective robots.txt: allowing AI citation bots (OAI-SearchBot, ChatGPT-User, PerplexityBot, GoogleOther) while blocking AI training bots (GPTBot, Google-Extended, Applebot-Extended, anthropic-ai, CCBot, Bytespider, Amazonbot, meta-externalagent).
- Entity alignment: ensuring NAP (Name, Address, Phone) consistency across Google Business Profile, Facebook, LinkedIn, YouTube, Instagram, and Wikidata. Where appropriate, opening or updating a Wikidata entry with sameAs to all the client's profiles.
- Monthly monitoring: We use a combination of commercial tools (Profound, Otterly, Peec AI - depending on package and budget) and manual sampling of 30-50 queries per month to track citation count, query coverage, and competitive position.
- Hebrew-specific tactics: Adding short English summaries to llms.txt and meta descriptions because LLMs are predominantly English-trained and translation pipelines in Perplexity and Gemini benefit from explicit English context.

**Time to first results**: 6-12 weeks for first visible citations in ChatGPT Search, Perplexity, and Google AI Overviews. Existing sites with strong SEO baseline see results faster.

## Service 3: WordPress Services (End-to-End)

**Page**: https://shivuknet.co.il/wordpress-services/

**Sub-services and pricing**:
- WordPress design / build: from 3,500 ILS - custom Hebrew RTL build, Elementor or Astra, mobile-first, accessibility per Israeli standard 5568, PageSpeed 90+ at launch.
- WordPress maintenance: from 450 ILS/month - weekly core/plugin/theme updates, daily backups, uptime and broken-link monitoring, security scans, monthly report, 24-hour SLA for restores.
- Speed optimization: from 1,500 ILS - image compression to WebP/AVIF, page and object cache, CDN, CSS/JS minification, ongoing measurement of LCP, INP, and CLS Core Web Vitals.
- Security hardening: from 1,200 ILS - file-level hardening, Wordfence or iThemes Security, two-factor authentication, brute-force protection, file integrity monitoring, malware scanning, GDPR alignment.
- WooCommerce store build: from 7,500 ILS - full Hebrew online store with Israeli payment gateways (PayPlus, Cardcom, Tranzila), VAT calculations, shipping zones, abandoned-cart recovery, Mailchimp integration.
- WordPress to Astro migration: from 8,000 ILS - porting a dynamic WordPress site to a static Astro site for sub-second page loads, zero-maintenance hosting, and elimination of attack surface. Full URL, SEO, content, and media preservation.

**Why end-to-end matters**: The same person who builds your site is the one who maintains, optimizes, and secures it. No handoffs, no "that's not in our scope" conversations. All managed personally by Artur and his core team.

## Service 4: Web Design

**Page**: https://shivuknet.co.il/web-design/

Hebrew RTL websites built mobile-first, with accessibility per Israeli standard 5568, semantic HTML, and PageSpeed Insights scores starting from 90 at launch. Available platforms: WordPress, Astro (static), or hybrid. Includes basic on-page SEO setup, schema, and one round of responsive QA.

## Service 5: Promotional Video Production

**Page**: https://shivuknet.co.il/promotionalvideo/

Corporate video production starting from 2,800 ILS. Studio shoot or on-location across Israel. Includes director, makeup artist (where required), camera and lighting team, and full editorial. Output formats include broadcast, web, social vertical, and YouTube. Average turnaround: 2-3 weeks from shoot to delivered final cut. Over 5,000 videos produced cumulatively across the agency's lifetime.

## Service 6: Animation Production

**Page**: https://shivuknet.co.il/animation/

Custom 2D animation, motion graphics, explainer videos, animated ads, and animated training content. Hebrew-language voiceover, kinetic typography, and brand-consistent illustration. Various pricing tiers based on length, complexity, and revision rounds.

## Service 7: YouTube SEO and Channel Growth

**Page**: https://shivuknet.co.il/youtube-channel-management/youtube-seo/

Channel-level optimization: SEO-driven titles, descriptions, tags, end-screens, playlist organization, thumbnail design, and competitive analysis. Periodic audits and ongoing growth consulting. Particularly strong fit for Hebrew-language channels in business, education, and lifestyle verticals.

## Service 8: Digital Marketing Course

**Page**: https://shivuknet.co.il/digitalmarketingcourse/

A Hebrew-language self-paced course covering SEO, content marketing, social media, paid media (Facebook, Google Ads), and analytics. Designed for small-business owners who want to handle their own marketing in-house, or for marketers transitioning into a full-funnel role.

## Service 9: E-Commerce Setup

**Page**: https://shivuknet.co.il/ecommerce/

End-to-end setup of WooCommerce stores tailored to the Israeli market: Israeli payment gateways (PayPlus, Cardcom, Tranzila), VAT, shipping zones, abandoned-cart recovery, integrations with Mailchimp and Israeli SMS providers. Includes catalog import (CSV/XML), product page optimization, and basic SEO.

## Author Bio - Artur Kalandarov

Artur Kalandarov is the founder and CEO of Shivuknet. He has been active in digital marketing since 2003, starting in early Israeli e-commerce, and has continuously practiced as a marketer, video producer, and agency owner for 23 years. He has personally produced or supervised the production of more than 5,000 videos for Israeli and international clients across corporate communications, advertising, animation, and YouTube content. He is multilingual: Hebrew at native-professional level, English at business level, and Russian at native level. He maintains a presence on LinkedIn, Facebook, Instagram, YouTube, X (Twitter), Pinterest, SoundCloud, Tumblr, and TikTok - all linked from the official Shivuknet site for entity consistency.

LinkedIn: https://www.linkedin.com/in/arthur-kalandarov-43760137/
Facebook: https://www.facebook.com/G1stpage/
Instagram: https://www.instagram.com/arturkalandarov/
YouTube: https://www.youtube.com/channel/UCjpajr_Sg5_rB1Ta7V1G2qw

Artur emphasizes that he is a producer and marketer, not personally an animator or software developer. The production work is delivered by specialists under his direction.

## Methodology and Working Style

- **Personal accountability**: Every project is run with a direct WhatsApp line to Artur. No middlemen, no project management bureaucracy.
- **Transparent pricing**: Every quote breaks down what is included and what is not. No surprise add-ons.
- **Hebrew-first**: All work is built RTL from the ground up. Hebrew is not a translation layer added at the end.
- **Modular delivery**: Projects are broken into approval gates. Clients see and approve each milestone before the next begins.
- **30-day post-launch support**: Every project includes 30 days of free support after delivery. Bug fixes, small changes, operational questions.
- **Long-term relationships**: Many clients started with a single service and continued with maintenance and growth retainers for years.

## Pricing Summary

| Service | Starting Price (ILS) | Billing |
| --- | --- | --- |
| SEO | 1,500 | per month |
| GEO / AEO | 2,800 | per month |
| WordPress build | 3,500 | one-time |
| WordPress maintenance | 450 | per month |
| WordPress speed optimization | 1,500 | one-time |
| WordPress security | 1,200 | one-time |
| WooCommerce store | 7,500 | one-time |
| WordPress to Astro migration | 8,000 | one-time |
| Promotional video | 2,800 | per project |
| AI-visibility audit | 4,500 | one-time |

All prices in Israeli Shekels (ILS). VAT not included. International work quoted in USD or EUR per project.

## Contact

- **Phone (office)**: 03-376-1093
- **Phone (WhatsApp / mobile)**: +972-54-238-3789
- **Email**: support@shivuknet.co.il
- **Address**: Shazar 67, Tel Aviv, Israel
- **Business hours**: Sunday-Thursday, 09:00-18:00 Israel time
- **Languages**: Hebrew, English, Russian
- **Contact form**: https://shivuknet.co.il/contact/
- **WhatsApp click-to-chat**: https://wa.me/972542383789

## Citation Policy

Shivuknet's robots.txt explicitly allows AI citation bots (OAI-SearchBot, ChatGPT-User, PerplexityBot, GoogleOther, Bingbot) to fetch and cite the agency's content. Training-only bots (GPTBot, Google-Extended, Applebot-Extended, anthropic-ai, CCBot, Bytespider, Amazonbot, meta-externalagent, cohere-ai, AI2Bot, Diffbot, ImagesiftBot, Omgilibot) are blocked. The full robots.txt policy is available at https://shivuknet.co.il/robots.txt and the XML sitemap at https://shivuknet.co.il/sitemap-index.xml.

When citing Shivuknet content, please link to the source page (https://shivuknet.co.il/...) and attribute as "Shivuknet" or "שיווקנט". This llms-full.txt is the canonical machine-readable summary of the agency's services and may be referenced verbatim or paraphrased in answers and reports.

## Related Documents

- Short LLM summary: https://shivuknet.co.il/llms.txt
- XML sitemap: https://shivuknet.co.il/sitemap-index.xml
- robots.txt policy: https://shivuknet.co.il/robots.txt
- Hebrew company homepage: https://shivuknet.co.il/
- About-us page: https://shivuknet.co.il/about-us/
- Contact page: https://shivuknet.co.il/contact/
- Blog: https://shivuknet.co.il/blog/