GBP Insights and Performance monitoring
The profile's Performance report shows how many people called, how many asked for directions, and which search terms surfaced your profile, several months back. Most owners open it once, see graphs that mean nothing, and close it. I send a monthly report in plain language with 2-3 concrete actions and a 30-minute call to walk through them. ₪320/month.
Why Insights monitoring changes the picture
- ✓ Monthly reporting of the key metrics: profile views, calls, direction requests, website clicks
- ✓ Views split by Search and Maps and by device
- ✓ Top search terms analyzed for traffic drivers and hidden opportunities
- ✓ Specific recommendations from the numbers, not guesswork
The profile's Performance report shows what is happening on the profile: how many people saw it, which search terms brought them, and how many of them called, asked for directions, or clicked through to the site.
The problem is presentation. The numbers come with no context, and the search terms update only once a month. Most owners open it once, cannot tell what changed or why, and never come back.
The monthly service reframes it. A structured report lands each month with a plain-language explanation of what happened, the trends behind the numbers, and 2-3 focused actions for the next 30 days.
Monthly report, not a generic PDF
A written report with human explanations, not the auto-output of a dashboard nobody can read.
Name searches vs service searches
I split the search terms into searches for your business name and searches for a service or category, so you see how many customers already knew you and how many discovered you.
Top search terms analyzed
The top 10-20 traffic-driving search terms, including new ones that grew this month.
Actions, not just numbers
Every report includes 2-3 specific recommended actions for the next month.
How we work
- 1
Connection and baseline
I get profile access, document current metrics, and set a month-zero baseline for future comparisons.
- 2
Monthly data pull
At the start of every month I pull the Performance data and cross-reference it with GA4 to see behavior on the site after the click.
- 3
Analysis and trends
Month-over-month comparison, anomalies (spikes or drops) identified, and the cause investigated.
- 4
Report + monthly call
A written report and a 30-minute call to walk through the findings and agree next-month actions.
Monthly GBP Insights monitoring
Includes monthly report + 30-minute call + 2-3 action recommendations. No commitment.
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FAQ
How do I know how many new customers found us?
Google's report no longer splits direct and discovery searches the way it used to, but it does show the search terms that led to the profile. I split them into searches for your business name (people who already know you) and searches for a service or category (people who discovered you). The second group is the more important measure of growth.
Does the Performance report connect to GA4?
Not by itself, but I cross-reference manually: website clicks from the profile against what happened in GA4 after the click (time on site, conversion, landing page).
How far back is data available?
The report shows a limited window of past months. So I save each month's data in a separate sheet from month one, which gives you a long history instead of a few months.
Let us help
Send a message describing what you need and we will reply with a quote and recommended next step within an hour during business hours.
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